July 1, 2014
Entrepreneurs have always made the difference. And will always be the ones pushing the boundaries and finding new innovative solutions to problems. They continuously bet their time, energy, savings, past and future on making their ideas fly. And they are always the ones to create the next big thing. When we look back at how we ended up where we are, it is easy to pin-point the inventions, individuals and companies that made difference. But it is very difficult to figure out which few of all thousands of entrepreneurs that will make the difference onwards.
Internet of Things is now incredibly hot and most people would agree that it will impact states, industries and life of people around the globe. Governments are making big statements and big investments in IoT to put their country in good position. Analysts and other experts claim they have the answers to what will happen, when and how much. And operators, consultants and vendors are fighting for an important role in what to come.
If we read the books of recent history we will find that the Internet started off as a research project but entrepreneurs made it what it is today. ISP:s connected people and businesses to the Internet, companies like US Robotics provided fast affordable modems and remote access solutions, Netscape and others created browsers and Alta Vista powerful search engines. Then thousands of web designers started to make good-looking web sites followed by CMS systems for more organized creation and maintenance of webs. While organizations started to benefit from the efficiency and improved service possibilities using the Internet, entrepreneurs exploited new innovative ways of doing things and completely new ideas. And ever since we have seen new innovative companies growing from nothing to big or huge: Amazon, Google, Twitter, SalesForce.com, LinkedIn, Spotify, Skype, Klarna, iZettle and TrueCaller just to mention a few – yes I am Swedish… Nobody figured out before hand how the Internet value chains would look like, which business models would be successful, the impact it would make or which companies would become the new giants.
Internet of Things is a misleading name. It’s the same Internet and we are just adding things to it. That’s why I prefer Internet of Everything. It is safe to argue that the development of Internet of Everything will follow a similar path as the Internet of People and Businesses. The main differences are that it will happen faster and ignorance will not be an acceptable excuse this time. It will be entrepreneurs once again who form the future and there are many of them around already! I have 28 of them in my
Swedish M2M Service Enabler alliance alone but there are thousands of them around the world. And they are fighting hard every day to prove to customers, partners and investors that their idea, solution or approach will be a great success.
I would welcome more appreciation and support for the entrepreneurs! They don’t need a lot and it is paying customers who should fund most of their development. But a little help to go abroad to meet potential customers and partners and, most importantly, commercial pilot projects at home would be a very good start. There are initiatives already including startup and incubation programs, competitions like EIT ICT Labs Idea Challenge, Cisco’s IoT challenge and IPSO Alliance IoT Competition as well as investors looking into this field. But let’s give the entrepreneurs what they need to make this happen for us!
Leave a Comment » |
IoE, IoT, M2M | Tagged: AltaVista, Amazone, Cisco, EIT OCT, EIT OCT Labs, Entrepreneur, Google, Internet of Everything, Internet of Things, IoT, IPSO, iZettle, Klarna, LinkedIn, M2M, Netscape, Salesforce.com, Skype, Spotify, True Caller, Twitter, US Robotics |
Permalink
Posted by magnusmelander
June 24, 2014
Mergers and acquisitions indicate rapidly growing markets ahead. Google made a 3.2B$ acquisition of Nest in January. Now they just followed on with an acquisition of the Wi-Fi surveillance camera maker Dropcam for 555M$. Thermostats, smoke alarms and cameras – what is Googles plan? I think it is the homes and maybe offices they are after. There are many thermostats, smoke alarms and smart cameras available but Nest and Dropcam definitely comes with a cool design which should at least bring home healthier margins. People love nice products! Google has always been interested in Wi-Fi and it’s not a wild bet that there will be Wi-Fi in homes and offices. But this can’t be enough, they must be going after a service model with recurring revenues and collecting data from these devices to store, manage, analyze and sell. I have always claimed that “data is the gold of M2M” and I am confident that Google shares that view.
Provided I’m right, I still questions that idea. Even if Google spend another couple of B$ to buy companies with cool things (Sonos could be a good target) they will never get market share over maybe 5-10% and scattered around. I understand that they could sell the information back to the users of these devices but that seems to be a difficult path to get the money back. And if they try to sell the data elsewhere I would believe the owners of the devices and policymakers would have a view on that. But Google knows all that. The recurring revenues are obviously attractive but it feels questionable to pay this much to get there.
On top of all I believe their will have to be at least three separate wireless networks in homes: an unmanaged Wi-Fi with good performance but only best effort services, a really secure fully managed network for security related applications like door locks, surveillance and medical monitoring, and maybe even a third managed low bandwidth network for connecting things like fridges, coffee machines, etc. And even worse, we will see a mix of WAN and LAN technologies being used as well. I simply don’t see how one can deliver sensible services like surveillance or smoke detection over an unmanaged best effort Wi-Fi network. Successful companies with such services like Verisure today typically manage their own network.
So I am probably wrong. Goggle sees something I don’t. And they also understand the down-side of connected hardware since Nest just had to recall 440.000 smoke alarms due to a potential risk that they didn’t alarm immediately. But I am happy for their acquisitions since it stimulates entrepreneurs, customers and other companies who consider playing a sincere role in building the Internet of Everything.
1 Comment |
Business Models, Consumer market, IoE, IoT, M2M | Tagged: Business model, camera, Dropcam, Google, Home network, Internet of Everything, Internet of Things, Machine-to-Machine, Nest, Smart home, Smoke detector, Sonos, Surveillance camera, thermostat, Wi-Fi |
Permalink
Posted by magnusmelander
May 29, 2014
The Internet of Everything promises enormous potential and a lot of us are excited. I believe it is needed to save the planet, to provide the safety and security we want and to bring the efficiency needed to afford healthcare and other important things across the globe. The Internet of Everything will touch all of us and our pets. It will be in our homes, offices and cars and more or less everywhere else. It is one of the things that can help make our common future bright.
But in order to ensure that the Internet of Everything is created in a positive and reasonable way we need a lot of people involved. And by excluding women already from start we are shooting ourselves in the foot. I have been joking for years that M2M means men-to-men, but we’re now beyond the point where I can joke about it anymore. The last M2M conference I attended had only men presenting and just 2-3 women in the audience, like most of the others I have been to.
In my closing remarks I underlined the seriousness of this issue and asked everyone in the room to immediately start hire and promote women in their organizations. I believe that is the only way we can fix this embarrassing problem – taking personal responsibility in order to collectively move our industry forward. If we don’t we will collectively prevent rapid and prosperous growth in the Internet of Everything.
I attended a tech meet-up on wearable computing in Stockholm a couple of weeks ago. Wearable computing is definitely technology which will become very important onwards, both for consumers but even more so in wellness/healthcare. We were almost 100 excited people in the room listening to an interesting presentation by Narrative. I had a great feeling of being at the right place with the coolest people on earth. The ones who will bring our next wave of innovation, export and wealth. Interestingly enough we were people from all over the world in the room and almost half of us were women! That’s the future of Internet of Everything!
Find some great women, hire them, promote them! Now!
Leave a Comment » |
IoT, M2M | Tagged: Internet of Everything, Internet of Things, IoT, narrative, women |
Permalink
Posted by magnusmelander
May 11, 2014
M2M or Internet of Things is not an industry. It’s more of a process describing that we are continuously connecting more things to the Internet. And it is a way to segment markets like how many dishwashers are connected and how many SIM cards are used in other things than phones and pads. Connecting things is not a big deal by itself but the data collected over the connection can make a huge difference when it shows up in systems for decision-making, process management, document management, monitoring and alarms, security and so on. It is when the data becomes information in relevant systems that the value appears. This is why I believe the IT industry must play the key role in pulling together the complete applications delivering the value thus enabling the investment decisions. A complete application always include the collection of data (sensors, networks, gateways, etc), management of data (i.e. making useful information for the application) and distribution (i.e. integration, app development, etc). Three distinct parts and at least three different industries.
This is well understood in the enterprise world which also explains why it takes some time to get going. But make no mistake – it will happen in all industries, it will bring massive effects and will redefine many businesses. GE is probably the best possible example of a large enterprise who identified this early on and got going with massive investments and rapid results. The future of the Internet of Everything is created by doers not politicians, thinkers, analysts, researchers, etc. The best approach is to keep eyes open for interesting examples from real life. Not only from your own industry. Identify and select problems and challenges relevant for this technology and start prototype and test. An agile approach with rapid prototyping and real-time testing with users is the way forward.
Up until now we have seen a lot of early successes by companies doing it all. There are companies like that in every single country. This is the obvious winning approach to overcome severe complexity in a new market. But this will change rapidly and new partnerships and value chains will be created to bring solutions to customers in different industries. This is how the IT industry solved issues before and this is why they are needed to participate in building the Internet of Everything. One area where we will see this change very fast is connected accessories like watches, wristbands, etc. A couple of years ago companies started to launched their wristbands and connected watches with an application or service attached. Good start to get to market but obviously not the right way moving forward. We want services where you can connect your devices of choice which allows you to also manage your data properly and distribute the information as you like.
Nobody expected the wristbands to become the new smart phone or pad, but sometimes I meet people who believe smart watches or Google Glasses is the next big thing. I think that is way off. These things are accessories and play in the same league as keyboards and mice. I think we will see the brands focus more on the services maybe with a branded device to show the way. The devices will be more standardized to fit all major services and we all will have to look for the next big thing somewhere else. I just received a 50$ quote for 500 units of a no-brand connected watch which looked quite nice and sophisticated and had decent features and specs. These accessories are about to become commodities and will soon show up in the weekly flow of deals in your inbasket. Data is the gold of M2M – that’s where the value is and that’s where the brands will want to be.
1 Comment |
Business Models, Consumer market, IoT, M2M | Tagged: GE, google glass, Internet of Everything, Internet of Things, IoT, IT, smart watch, User interaction, watch, wristband |
Permalink
Posted by magnusmelander
April 30, 2014
In April last year I wrote that the M2M industry was leaving the connectivity focused baby phase and entered its teens. This was great news and happened much faster than when we connected people and businesses to the Internet. In essence this meant that all players who wanted to be part of building the Internet of Everything, not only the connectivity guys, started to gather around the table. Looking at when Internet of people and businesses was developed made it obvious that no one could make it alone and partnerships became the name of the game. That’s pretty much where we are today and these efforts are very promising.
A major change has to take place before the industry leaves its teens and the building of Internet of Everything gains solid momentum – the IT companies have to take the lead. Up until now connectivity players have been enabling and driving but since “data is the gold of M2M” it has to be the IT players who take over before we really can get going. The value of any M2M application is realized when the information collected or created shows up in a decision-making system or a system managing processes of any kind. This is why application developers, system integrators, app developers, architects, UX designers, CIO:s, business analysts and others are key to bring on board. And this is why leading IT companies will have to join the party before take off.
I have been waiting for the first ones to walk the talk and I’m delighted to share with you that it’s happening here and now! Cisco has rapidly been ramping up their efforts in the Internet of Everything space with research, reports, speeches, acquisitions, idea challenges, etc. And last week they joined our Swedish M2M Service Enabler (SMSE) alliance as the first sponsor from the IT industry. This was very well received by our 26 members of the alliance and media. I expect collaboration and results quite rapidly and I am convinced we will have the leading IT players in Sweden, vendors and consultants, in our alliance before summer. My aim is to make Internet of Everything for Real 2014 in Stockholm June 18 the first event where leading connectivity and IT players will discuss how to create and promote the Internet of Everything together with the entrepreneurs and customers.
Yet another evidence of the importance of IT in building the Internet of Everything was an interview with Klas Bendrik, Group CIO at Volvo Cars, in CIO Sweden today (in Swedish). Mr Bendrik says that everything change when both customers and products are connected – how they develop, design, sell and service cars. It influences the entire life cycle of the car and redefines the entire foundation for their company. “I and our IT function get involved in all business development when IT becomes part of the core processes in the car life cycle”. Voila! Data is the gold of M2M. The only difference from when Internet of people and businesses was built is that ignorance will not be an acceptable excuse this time. Decision makers need to look into what the Internet of Everything will mean to their business and industry now.
Leave a Comment » |
Business Models, IoT, M2M | Tagged: Business model, CIO, Cisco, Internet of Everything, Internet of Things, IoT, M2M, SMSE, Volvo Car |
Permalink
Posted by magnusmelander
April 14, 2014
Companies have moved manufacturing of things to developing countries since many years. The reasons have primarily been competitiveness and profitability and the results of this are well-known and documented. Focus on software and the Internet made knowledge of making and marketing touchable products, things, scarce in countries like Sweden. It’s not that we are lacking ideas or can’t make a nice design but manufacturing, service and communication of products need to be closely integrated for superb results. Great ideas and designs are gradually taken down towards “normal” for every consultant, advisor, middle-man, controller and purchaser that gets involved. Huge cost-efficient factories only manufacture huge quantities and cost consciousness efficiently replace odd designs and components to those easier to manufacture and cheaper to buy. Most of this is obviously very good since we don’t want a world with only guordiously designed and incredibly expensive things! But take a look at things around you and you will see a lot of “global look and feel” in neutral colors and with rounded corners. Smartphones are really good examples – a huge, growing, rapidly changing and innovative market with youngsters showing the way should produce some sexy products but they all look more or less the same.
But the pendulum is swinging back again! There are many reasons why we will start to see much more things being designed and built “at home” onwards. Let me give you a couple:
– democratization of development is enabled by cheap and easy to use components like Arduino, Raspberry Pi, iBeacons, Sensor tags, easy to use cost efficient tools like Evothings Studio and powerful smartphones and pads everywhere.
– methods and approaches like open source, crowd sourcing and crowd funding gives new opportunities for entrepreneurs
– 3D printing is happening right now and creates new ideas and ways of working
– Internet of Things makes a lot of people wanting to build their connected thing, at least the prototypes
– Technologies like Bluetooth Low Energy and Sigfox makes it possible to build tiny connected products with battery life of 4-5 years
– Human beings love smashing design
– It is often easier to get reasonable pay for things than software or services alone
– Creative processes require rapid response. Iterative prototyping och testing is key these days.
Nest is a good example of what is coming,
Panono as well. Last week I participated in a great IoT Sweden meet-up with two fantastic presentations from
Humans since 1982 and
Teenage Engineering. David Cox walked us through how Humans since 1982 built their famous and fascinating clocks of clocks starting from animations and Jesper Kouthoofd guided us through yet another fantastic project: the development of the OP-1 synthesizer. Both speakers work in innovative and creative teams with all possible profiles and backgrounds, they obviously love what they do and they make wonder. I had a smile on my face the entire evening since these two cases made me understand that making things is back now.
Let me also take this opportunity to share a wonderful piece from the Q&A where someone asked David Cox about connectivity and David responded that “we design our clocks to last for 50 years”. Reality bites!
1 Comment |
Consumer market, Inspiring example, IoT, M2M, User Interaction | Tagged: hardware, Humans since 1982, Internet of Things, IoT, Teenage Engineering, Things, User interaction |
Permalink
Posted by magnusmelander
April 10, 2014

While brands like Kodak and Agfa rarely are mentioned together with photography any longer, people are taking and dealing with photos all the time and everywhere. This is yet another astonishing example of what happens when an industry moves from analog to digital. The famous “Kodak moment” belongs to history and mobile phones with powerful cameras, panoramic pictures, SnapChat and selfies are here. With 24 or 36 photos in an expensive roll with even more expensive development and printing needed, we paid a lot of attention to each and everyone of our photos. Today we take shots to remember the registration plate of the car we rented, what was written on the whiteboard and to digitalize a piece of paper and transfer it somewhere.
But today I met the founder of a start-up in Berlin who immediately blew my socks off. His company is called
Panono and they have put 36 cameras in a small ball loaded with sensors and technology. With one quick toss of the Panono Ball Camera will capture everything in every direction into a high resolution 360° X 360° full- spherical panoramic image. What a wonderful idea! And even better, you will be part of the photo yourself! That takes selfies to a new level.
It goes without saying that the Panono Ball Camera is connected via mobile phones to the cloud.
For only 549€ this wonderful product is yours! Support truly innovative entrepreneurs! Go buy!
1 Comment |
Consumer market, Inspiring example, M2M | Tagged: ball camera, camera, EIT ICT, Internet of Things, IoT, M2M, Machine-to-Machine, panino, panoramic, User interaction |
Permalink
Posted by magnusmelander
March 27, 2014
Last night I participated in my first hackaton. It was arranged by Evothings who has developed an open source tool which includes libraries and API:s for connected devices like Arduino, Rasperry Pi, sensor tags, iBeacons and Philips LED-lamps and provides the ability of speedy development of IoT apps for IOS, Android and Windows Mobile. We were around 30 men (M2M unfortunately still means Men to Men) who got a 15 minute introduction, free pizza and a great experience. After two hours of playing with Evothings Studio, smartphones and some connected devices we had a “show-and-tell” session where the participants shared their experience and results.
Even though I’m quite well aware of what can be done in the field of IoT I was blown away to see how easy it was to put things together into a working prototype. Two young participants demonstrated how they controlled a small cannon from their smart phone, aiming and shooting. In two hours without having seen Evothings Studio before. My colleague came with an idea to extend their offering to retailers using iBeacons and I believe these two hours gave him what he needed to make the first prototype for a pilot test with a client.
I think this is very important to realize: not only is the Internet of Everything being built here and now with massive impact on industries, individuals and society. It takes minimal programming skills, little time and almost no money to develop a working prototype and see what happens. The democratization of IoT development tools together with modern phenomena like crowd-funding, crowd-sourcing and open API:s brings immense change. For sure.
EIT ICT Idea Challenge is a competition for start-ups in EU launched at CeBit some weeks ago. It includes eight different categories, each with 40K/25K/15K€ prices, and the IoT category is managed from Sweden. Before last night I thought that maybe 100 participants per category would be realistic. But after yesterdays experience I could easily see thousands of participants per category!
Leave a Comment » |
Business Models, M2M, M2M Service Enablers, User Interaction | Tagged: Android, apps, Arduino, crowd funding, crowd sourcing, Evothings, Evothings studio, Hue, iBeacon, Idea Challenge, Internet of Things, IOS, IoT, LED lamp, open api, Philips Hue, Rasperry Pi, sensor tags, smartphone, User interaction, Windows Mobile |
Permalink
Posted by magnusmelander
March 19, 2014
Up until recently most operators had a similar approach to M2M: “it’s a very interesting opportunity, we’ll build a devoted team, we will make or buy a device connectivity platform, we will not be providing only connectivity but we are not ready to go down the verticals so we will build a partner program.” But things are changing. Telenor Connexion went their own way when they decided on a connectivity agnostic strategy to be able to follow their customers over time. Then they acquired the experienced M2M service enabler and developer Iowa in order to help customers from idea to ready to roll solution. And at MWC they announced adding Jasper’s platform to the Ericsson Device Connectivity platform already in use which as far as I know is a unique move. But perfectly in line with their customer centric strategy.
Last week, Tele2 finally announced their M2M strategy and plan at their M2M Talks event in Stockholm. Rami Avidan and his team declared loud and clear that they will provide connectivity and for the rest, work with and through partners. This was as clear and easy to understand as surprising. At the event they introduced a couple of partners including CSL and Wipro – two really well established and strong international players in the field of M2M.
It is promising and interesting that operators are starting to place their M2M bets differently now. With different approaches and offerings we will have more choices and constellations which will serve customers better and speed up the creation of the Internet of Everything.
Leave a Comment » |
Business Models, M2M, M2M Service Enablers | Tagged: CLS, Ericsson, Internet of Everything, Internet of Things, IoT, Iowa, M2M, Machine-to-Machine, Mobile World Congress, Tele2, Telenor Connexion, Wipro |
Permalink
Posted by magnusmelander
March 6, 2014
Device connectivity platforms for mobile operators have been discussed for years. There have been two primary platforms on the market – Ericsson and Jasper – with Ericsson more focused on the ability for the operator to manage M2M business efficiently and Jasper having been more focused on adding solution partners to their platform thus to their mobile operator customers. Up until now most mobile operators have had one of these platforms and in many cases an in-house alternative somewhere. But at MWC Telenor Connexion announced that they add Jasper to their Ericsson platform (once acquired from Connexion). According to Per Simonsson, CEO at Telenor Connexion: “Deploying services from the two leading platform providers ensures greater flexibility and enables us to collaborate with new partners and operators in global deployments“. I believe Telenor Connexion has a clever long-term strategy to become technology agnostic when it comes to platforms and bearer technologies in order to get a strong position for global business and to become flexible in supporting customer’s changing needs over time.
This announcement caused some stress here and there since some operators used the situation of being the only Jasper customer in a market as a differentiator. This is of course not a sustainable way to create a position in a market and it was only a matter of time until the opportunity would have been gone anyway.
I have always argued that mobile operators should refrain from a GSM-only approach in M2M and that they should be aware that Jasper’s business model is quite comparable with an MVNO from the operator’s point of view: The operator get some additional traffic but might loose the relationships with partners and customers and once and for all become a pure connectivity provider. Nothing necessarily wrong with that but most mobile operators active in M2M state that they don’t want to become just a connectivity provider. Yesterday I read that Jasper is launching the world’s first commercial end-to-end Global SIM product based on Giesecke & Devrient (G&D) technology. It’s is aimed at the IoT market and will allow enterprises to remotely manage embedded SIMs over the air (OTA).
The ability to change operator over-the-air is a necessity in M2M and I saw a GSMA demo at MWC 2012 demonstrating this. Mobile operators who don’t have the ability to go down the verticals and applications in M2M thus “outsource” partnership and business development, might be stuck with plumbing when the OTA provisioning is in place. I see only two main roads ahead for operators (including the M2M MVNOs): invest and get engaged in applications, solutions and verticals or provide the connectivity. And anyone getting involved in applications and solution, service enablers or operators, need to use a connectivity agnostic approach like Telenor Connexion.
Leave a Comment » |
Business Models, M2M, M2M Service Enablers | Tagged: Business model, EDCP, embedded sim, Ericsson, giesecke & devrient, Internet of Things, IoT, Jasper, M2M, M2M MVNO, Machine-to-Machine, Mobile World Congress, MVNO, mwc, OTA, ota provisioing, SIM, Telenor Connexion |
Permalink
Posted by magnusmelander