March 6, 2014
Device connectivity platforms for mobile operators have been discussed for years. There have been two primary platforms on the market – Ericsson and Jasper – with Ericsson more focused on the ability for the operator to manage M2M business efficiently and Jasper having been more focused on adding solution partners to their platform thus to their mobile operator customers. Up until now most mobile operators have had one of these platforms and in many cases an in-house alternative somewhere. But at MWC Telenor Connexion announced that they add Jasper to their Ericsson platform (once acquired from Connexion). According to Per Simonsson, CEO at Telenor Connexion: “Deploying services from the two leading platform providers ensures greater flexibility and enables us to collaborate with new partners and operators in global deployments“. I believe Telenor Connexion has a clever long-term strategy to become technology agnostic when it comes to platforms and bearer technologies in order to get a strong position for global business and to become flexible in supporting customer’s changing needs over time.
This announcement caused some stress here and there since some operators used the situation of being the only Jasper customer in a market as a differentiator. This is of course not a sustainable way to create a position in a market and it was only a matter of time until the opportunity would have been gone anyway.
I have always argued that mobile operators should refrain from a GSM-only approach in M2M and that they should be aware that Jasper’s business model is quite comparable with an MVNO from the operator’s point of view: The operator get some additional traffic but might loose the relationships with partners and customers and once and for all become a pure connectivity provider. Nothing necessarily wrong with that but most mobile operators active in M2M state that they don’t want to become just a connectivity provider. Yesterday I read that Jasper is launching the world’s first commercial end-to-end Global SIM product based on Giesecke & Devrient (G&D) technology. It’s is aimed at the IoT market and will allow enterprises to remotely manage embedded SIMs over the air (OTA).
The ability to change operator over-the-air is a necessity in M2M and I saw a GSMA demo at MWC 2012 demonstrating this. Mobile operators who don’t have the ability to go down the verticals and applications in M2M thus “outsource” partnership and business development, might be stuck with plumbing when the OTA provisioning is in place. I see only two main roads ahead for operators (including the M2M MVNOs): invest and get engaged in applications, solutions and verticals or provide the connectivity. And anyone getting involved in applications and solution, service enablers or operators, need to use a connectivity agnostic approach like Telenor Connexion.
Leave a Comment » | Business Models, M2M, M2M Service Enablers | Tagged: Business model, EDCP, embedded sim, Ericsson, giesecke & devrient, Internet of Things, IoT, Jasper, M2M, M2M MVNO, Machine-to-Machine, Mobile World Congress, MVNO, mwc, OTA, ota provisioing, SIM, Telenor Connexion | Permalink
Posted by magnusmelander
March 3, 2013
Mobile World Congress 2013 is over and some 72.000 visitors and 1.700 exhibiting companies have gone home. The new location – Fira Gran Via – was more “professional” and space, logistics, food, etc was better. But on the other hand, it is far away from down town Barcelona which made people spend much more time in the traffic. And at a couple of occasions the traffic turned really bad.
I have obviously not seen everything and met everyone so my conclusions have no trace of science:
The over-all impression was quite boring rather then exciting. Devices, boxes, antennas and software architectures all over the place and the devices really look the same. Is this a sign of commoditization? The very serious fact that Europe is seriously behind in LTE usage (4% of subscribers world-wide acc. to GSA) should make a lot of Europeans nervous. Our entrepreneurs in the European mobile industry might start move to the US like IT entrepreneurs have done for many years.
The value of MWC continues to be the interaction between people from the same industry across the world why parties and sub-events continue to be important. The 5:th Swedish Mobile Association-party on Monday was spectacular again and my job as bouncer was as easy as all previous years.
There is a growing number of visitors and exhibitors from other industries mainly due to M2M. I guess there were 20 more or less connected cars to look at but I also found exhibitors like Assa Abloy with their connected locks in a small both. I believe this increased focus on what to use the mobile network for is a good development – maybe the event should be divided in two: building and operating networks – using networks.
M2M was everywhere but the heavily promoted GSMA Connected City part of the event I unfortunately found quite dull. In the far end of Hall 3, few visitors, a lot of screens with presentations and no real energy or “heat” (if we exclude the Gangnam Style dancers from KT). And I couldn’t find anything about OTA provisioning of SIMs which was demonstrated by GSMA last year. Connected cars was clearly the most discussed topic in M2M followed by mHealth. I believe it is a sound development that focus on M2M itself disappears (no customer has ever asked me for M2M) and that we start discuss real problems with real customers. The industry needs to be able to create value for the huge SMB market and not only the multi-nationals, consumers and governments. That is the key challenge for M2M today.
Ericsson’s Key Note event Tuesday night was a highlight: well structured and executed with M2M and Networked Society as a leading theme. And finally Vestberg invited Avicii on stage and then they launched a new song right there, XYOU based on a crowd-sourcing process. The thing I really liked was that they showed the Twitter feed from when Avicii entered the stage and when they played the new song we could see it spreading over the Internet on another huge screen. Well thought through and executed! I’m not sure everyone in the audience understood what was going on but my 17 years old daughter was really impressed already by the SMS I sent her.
My choice of coolest product at the show was also in the Ericsson hall. Under the banner “Windows of Opportunities” they demonstrated four connected windows solving real problems. My favorite was the one for skyscrapers which generates electricity from light coming in. I hope they have solid patents in place!
Personally my highlight of the week was outside of MWC. I was invited by Prof. Aninyda Ghosh, assistant professor of entrepreneurship at the great IESE Business School, to give a speech on Parallel Entrepreneurship. I enjoyed every minute!
Leave a Comment » | Consumer market, Healthcare, Inspiring example, M2M, Transportation, User Interaction | Tagged: Anindya Gosh, apps, Assa Abloy, Avicii, B3CC, B3IT, connected city, eCall, Ericsson, IESE, Internet of Things, IT, LTE, M2M, Machine-to-Machine, Mobile World Congress, mwc, OTA, SIM, SMA, Vestberg, Windows of opportunities, xyou | Permalink
Posted by magnusmelander
September 17, 2012
The recent announcement from AT&T that they will shut down their 2G network latest year-end 2016 has been discussed a lot lately. It is safe to say that mobile operators in developed markets will continue transitioning their handset users and networks towards 3G and 3G LTE. But mobile operators in general have a growing number of M2M terminals in their networks and they know that over 90% of them are using 2G modules today. Many of them are recently deployed and expected to run without intervention for maybe another five to ten years. Going there, changing SIM, terminal or in worst case the entire device is a very costly thing to do. This is probably why mobile operators in general don’t talk about when they plan to terminate their 2G networks. And I don’t think we will see many announcements like the AT&T one for the next few years, especially not in Europe. Also, let us not forget that many operators in developing countries only have 2G so it will definitely be around for quite some time.
Over the air provisioning of SIM-cards will solve some of the 2G sunset problems but if you need another module in your terminal it will obviously not help. One or two operators in a market, or why not an MVNO, can gather all the 2G terminals and continue service them until the bitter end. The remaining operators would lose some clients but free themselves to go wild on 3 and 4G.
More and more new M2M solutions are using 3G and 3G LTE now. This is natural especially when applications are data rich and require low latency. At Qualcomm IQ last week in Berlin, Steve Mollenkopf, President & COO Qualcomm, stated that one million new 3G connections are added each day. Most of them are not M2M but it means that 3G network capacity and coverage is rapidly improved around the world. And modules and components are coming down in price as volumes grow. And even 3G LTE is spreading. According to Global mobile Suppliers Association (GSA) 96 operators have launched commercial LTE services in 46 countries so far. But the recent announcement of iPhone 5 reminds of the fragmented frequencies of 3G LTE which needs to be taken into account when looking at a specific M2M 3G LTE solution. 3G LTE uses frequencies between 698 MHz – 3800 MHz, divided in 25 bands for FDD (Frequency division duplex) and 11 bands for TDD (Time division duplex).
Leave a Comment » | M2M, Networks | Tagged: 2G, 3G, 3G lte, 4G, AT&T, B3CC, B3IT, Berlin, FDD, GSA, Internet of Things, latency, LTE, M2M, modules, Mollenkopf, MVNO, OTA, over-the-air, Qualcomm, Qualcomm IQ, SIM, TDD | Permalink
Posted by magnusmelander