March 20, 2018
Autonomous cars have been a hot topic for a couple of years now. It is indeed a very interesting and complex technical challenge connected to potential resolution of very serious problems and innovative use cases. But it is also about culture and liability which I believe always takes very long time to cope with.
The tragic news that a car in an autonomous trial in US killed a woman yesterday can’t be a surprise to anyone. There has been a lot of accidents with autonomous cars before, traffic is very dangerous and cars kill people every day. Each accident is followed up carefully to understand what happened, why and who is to be blamed for what. Traffic rules, law, policies, insurances, vendor responsibilities etc are in place to help deal with these tragic events. Here is the core problem with autonomous cars – when a car make a mistake, who is liable? And, do I want to meet self-driving cars on the road or fly airplanes without pilots?
Already in the Reuter article we start to see arguments about who owned the software in the car, which brand it had, if the car actually did anything wrong or if a person driving would have been able to avoid the collision. Also that the woman seems to have walked outside the crosswalk, that she had a bicycle and that she might have been homeless. But truth is that it is unclear who is responsible and for what.
I remain convinced that we will not have self-driving cars on normal roads together with other traffic and in normal speed until you and I are ready to have our kids walking to school meeting those cars. My best guess is not before 2030. And given that “rain, snow and ice are particularly challenging for autonomous cars” maybe we just should forget about it in Sweden.
June 1, 2017
It’s common wisdom that what you measure becomes important. That’s how we humans work. A clock makes you focus on time and so on. I consider myself a good driver having been driving 39 years without serious accidents and only a few speed tickets. When my kids practiced for driving license I heard about eco driving and thought that was a great initiative for the youngsters.
In November last year I signed up for the TeliaSense
service which promised an easier car ownership through innovative services and features accessible from a nice app. I opted in to an annual inspection service from Bilprovningen
, a maintenance service from Bilia
and a road side assistance service from Viking
which added good value to the car related services and Wi-Fi already in the app. Then in February I got a message that Eco Driving was added to the app and I immediately took a look more out of curiosity than to verify my superior driving skills. What! A big red and angry smiley starring at me! And in that moment I painfully recalled all the times my wife have told me that I’m driving aggressively.
From that day I have looked at the coloured smileys every single day. And guess what, it has changed my driving habits a lot.
I am amazed over my own behaviour! Yes I am a fighter and hate to lose but I would never have guessed that it would take me three months to become a better driver for my wife, my fellow drivers on the road and most importantly for the planet just because my driving was measured from an eco driving point of view and presented in my face.
I have also been presented statistics about what happens to people’s electricity consumption when their consumption is visualised to them and believe visualising individualised behaviour is a really good way to create value from IoT.
I’m working with Springworks
who deliver this unique connected car service country by country together with mobile operators like Telia and it feels really good to see all work we do become something as meaningful as this!