M2M doping

May 27, 2013

freeimage-3771421-webMany of us are convinced that M2M, Internet of Things or whatever we want to call it, will happen big ways and will bring massive change to most industries. The part of it easiest to measure is things connected using a mobile subscription and it grows with some 30% per annum. Good growth but from small numbers. Since standard mobile subscriptions sometimes are used to connect things it’s hard to say exactly how many mobile M2M connections we have but it should be close to 150M. And an absolute majority of these are 2G – probably still around 90%.

150M subscriptions is a lot and annual growth 30% normally sends sales directors on President Club trips to Hawaii. But there are a two issues I would like bring attention to.

A big part of the subscriptions comes from connected meters. Connected meters are great and enables smart metering, smart grids, new services, etc. But most of the meters are connected due to political decisions and not business decisions. I called the combination of regulation and public stimulation packages for “M2M doping” at a speech at M2M+ in Milan earlier in May which triggered an interesting discussion. Personally I  believe the political push for smart meters around the world is very good for the society and obviously for the M2M industry too. My point is that people in the M2M industry must remember that a big chunk of M2M business so far comes from artificial promotion and not genuine market demand. I believe meters would have become smart also without the doping but it would have taken much longer time. Let’s not fool ourselves!

The next wave of doping is eCall and similar public initiatives. The idea to save lives and minimize injuries due to car accidents by sending an SMS with position when the airbag explodes is over ten years old. Me and my colleagues at BrainHeart Capital invested in Wireless Car at the time together with Volvo, Telia and others, and OnStar was developed in parallel by GM and others in the US. It looked very promising until the owners of the connected cars with the airbag service had to start pay for the service themselves. Very few did and Wireless Car and OnStar, both still live and kicking, had to go after adjacent business opportunities. I’m not saying it’s wrong now when politicians are pushing this to the market, I just want to remind everyone in our industry that this is “doping” and not the result of genuine market forces. Interestingly enough the car industry is very active in Telematics again, with visions and plans often quite similar to the first wave of plans ten-fifteen years ago. But due to the technical approach chosen for eCall these plans might be separated from implementation of eCall. Transport is supposed to be the biggest segment for M2M 2013 and it will be interesting to see if the “built-in approach” will beat the “BYOD-approach” that won last time.

Mobile operators have taken the lead in promoting M2M. All operators want to exploit the expected growth of subscriptions but most if not all of them are uncertain of exactly which role to play. The fact that the M2M business still is a tiny fraction of the operator’s business together with the widespread uncertainty of which role to play could make operators become less aggressive and take on a more cautious “wait-and-see” approach. I definitely don’t vote in favor for such approach and suggest more concrete collaboration with selected partners to conquer industry by industry. Specialist service enablers are key to such efforts and in a perfect world operator device connectivity platforms should be delivered with an á la carte menu of specialist service enablers for different industries. But until that happens I have to continue introducing the members of Swedish M2M Service Enablers to mobile operators one by one.

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Inspiring example: Mobile Scan to Email – A generic M2M application

May 13, 2013

greta_20090121_1319002211Digital documents are cheaper, faster and environmentally better to deal with than paper documents and they can be automatically dealt with in applications of all sorts. The Internet enabled swift distribution of digital documents and PC’s with scanners became a normal way to digitalize paper documents in offices and homes. Scanning companies introduced large scale scanning services and the smartphones enabled mobile scanning by use of the embedded camera and distribution over the mobile network or Wi-Fi. But one important need has not yet been fulfilled: secure mobile digitalization.

Many business documents are critical for completion of processes – a signed delivery note is needed for invoicing, a signed bank note for completion of a transaction, a signed agreement for completion of a deal and a signed prescription to acquire serious medicine in a drug store. Such documents need to be taken care of with relevant security.

Possio’s new Mobile Scan to Email Service addresses the need to digitalize a paper document on the go and send it securely to pre-defined receivers. These documents are typically sent via traditional mail, courier or fax today but in many cases collected and brought manually to the office. Regardless of method it often adds many days or even weeks to processes. In some cases the documents can’t be read or never even arrives. If and when the paper document arrives it often has to be scanned into a digital document for further processing. Imagine scanning the document when it is signed, sending it safely over the mobile network to a pre-defined receiver with acknowledgement that delivery went fine and in a minute have it delivered to the right person anywhere in the world. The receiver doesn’t have to digitalize the document before next action and due to rich metadata attached to each document they become traceable. One can even use the keyboard for authentication of the person sending the document.

Possio Mobile Scan to Email Service is an easy to use cloud based service with scanners attached via mobile networks. A customer is defined in the cloud based server and can add or remove scanners as desired. Each customer decide the functionality of their own private service, i.e. which email addresses should receive documents, if keypads should be used to send documents to different receivers and if authentication should be used. Customers buy the terminals and pay a fixed monthly fee for the service. Possio currently offers two terminals: Possio GRETA Mobile Scanner and Printer which is a mobile all-in-one A4-scanner terminal and Possio SVEA GSM Connector which deliver the Mobile Scan to Email Service using any standard G3 fax.

Secure Mobile Digitalization can speed up and increase quality of business processes across most industries. Typical applications are “internal mail substitution” and management of delivery documentation. It is generically true that the earlier in the business process a paper document can be digitalized and securely transferred the better.

I am personally involved in Possio and believe this is a good example of a generic M2M application meeting real operational needs of businesses around the world. The patent pending technology also enables mobile operators to transition from mobile fax problems to secure mobile digitalization opportunities. It will be interesting to see how the new service is received at M2M+ and M2M Forum in Milan today and tomorrow. I’m here with a delegation from Swedish M2M Service Enablers: Springworks, Maingate, Possio and B3IT.


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