November 10, 2013
Data is the gold of M2M! Today even “monkeys” can connect a couple of things, collect the data in the cloud and present it in an app. And now, in its teenage, the M2M aka Internet of Everything industry is splitting up in three distinct parts: collecting data (sensors and devices), managing data (analyzing, manipulating, combining data) and distributing data (apps, web, integration in business systems, decision-making systems). Each of these three parts have to be perfectly resolved to make a great M2M solution: efficient and sensitive sensors connected using relevant networks, secure and efficient data management where understanding the context is absolutely required, and great, sticky UX in apps and web interfaces are examples from recipes of culinary M2M dishes.
It is when the collected data cautiously has been transformed into information and delivered into business applications that the value of M2M appears. The cold chain for the lobsters from Canada just delivered to the store is uninterrupted. The car that just alarmed the response center of an accident has three passengers. The route suggested by the navigator has risk for ice on a bridge 2 km from here.
With data transformed to information and delivered in relevant applications being the key for M2M solutions it is obvious that the access networks are secondary. Each solution in the hands of customers should ensure proper information delivery using the best available network option given the situation. Requirements on bandwidth, QoS, cost, latency, SLA, power, size, investment horizon, etc should determine which access network to use for each device and sensor. I see only two ways to deliver on this: either the service providers provide a portfolio of access options to serve the clients or the M2M Service Enablers will have to get access from a mix of service providers. At M2M Summit Scandinavia last week I was glad to hear that both Vodafone and Deutche Telekom share this view and aim to provide a solid portfolio of connectivity options for M2M customers.
Talking about access networks for M2M: Connode was just awarded M2M Company of the Year in Sweden by Mobil Business. Once again a great winner, once again a member in Swedish M2M Association.
1 Comment | M2M, M2M Service Enablers, Networks, User Interaction | Tagged: apps, B3CC, B3IT, Connode, Deutche Telekom, Internet of Things, IoT, M2M, M2M Summit, Machine-to-Machine, Mobil Business, network agnostic, SMSE, User interaction, UX, vodafone | Permalink
Posted by magnusmelander
April 5, 2013
The M2M industry is rapidly leaving the first connectivity focused baby phase – thank god! – and enters the productivity phase. This is where we look at operational issues, capabilities and value. Vendors and operators are preparing themselves to be able to serve the market better and more efficiently. And new partnerships, alliances, initiatives and M&A activities pop up on a daily basis. This is all very good and makes life easier for developers, integrators and customers. But it is more about preparing for the business to take off than making it taking off. It mainly improves the capabilities to deliver in an efficient way.
Today’s initiatives are signs of a developing industry. Building blocks are put together into candidate platforms and architectures. As always most of them will fail over time but still it is an important part of growing up. Let’s look at a couple of recent M2M “teenager activities”:
- Telefónica and Telit cooperate in M2M Air, providing managed M2M services globally
- Etisalat group just joined KPN, NTT DOCOMO, Rogers Communications, SingTel, Telefonica, Telstra and VimpelCom in the M2M Multi-Operator Alliance
- Ericsson and SAP announced a partnership at MWC and talk about the M2M Eco-system
- Satellite operator Orbcomm acquired MobileNet who provides custom mobile data solutions for the heavy equipment and railroad industries
- Wipro and Axeda announced a strategic alliance to provide services and end-to-end solutions to help organizations connect with any asset, leverage machine data to enhance business processes and develop new innovative enterprise applications.
- TeliaSonera, France Telecom-Orange and Deutsche Telekom collaborate to increase the quality of service and interoperability for machine-to-machine (M2M) communications
- Claro Brazil joins a growing list of Jasper Wireless operator partners including AT&T, América Móvil, NTT DOCOMO, Telefónica, VimpelCom, KPN, SingTel, Etisalat, Telstra, Rogers, CSL and more
- Several operators including TeliaSonera, Swisscom, XL and have signed up with Ericsson to use DCP for improved M2M service delivery
- AT&T has several M2M initiatives including AT&T Control Center together with partners like Jasper Wireless, Axeda, Sierra Wireless and SensorLogic.
- Airbiquity and China Unicom are teaming up to provide telematics services for the Chinese automotive market
- Vodafone Vehicle Connect and Towers Watson’s ‘DriveAbility’ programme will accelerate the pace at which insurers can get new services to market, and at a competitive cost
Looking at mobile operator subscriptions for M2M, the market continues to grow roughly 25-30% per annum. The number of cellular M2M subscriptions nearly doubled between 2010 and 2012 to reach 143.7 million according to Pyramid Research. They also claim China is growing over 40% per annum and will become the largest cellular M2M market this year. We should remember that a lot of M2M applications share cellular subscriptions or use other technologies to connect.
So operator’s M2M business is growing quite rapidly but from small numbers. In a fairly well-developed M2M market like Sweden, M2M subscriptions are roughly 20% of all mobile subscriptions today. But still most of the market potential is untouched. Policy-driven markets like smart meters, big global markets like connected cars and consumer oriented stand-alone solutions are all fairly well addressed. But small business is big business also when it comes to M2M, and these companies are only addressed by independent Service Enablers, developers, integrators and turn-key solution providers. The alliances, partnerships and M&A activities aren’t reaching that far. A company connecting 100 of their “things” per year in maybe 25 countries across the globe is simply of no interest to any of the large players. The same goes for ,a company who want to develop a specific application to connect 25 of their “things” in a country, unless they are filthy rich.
Success in SME will come from successful platform support for specialist service enablers, developers, integrators and turn-key solution providers. That has little to do with technical issues and a lot to do with trust and business models. This has to be resolved before M2M will grow up.
Leave a Comment » | Business Models, M2M, M2M Service Enablers | Tagged: America Movil, AT&T, Axeda, B3CC, B3IT, Business model, Claro Brazil, CSL, Deutche Telekom, Eco-system, Ericsson, Etisalat, France Telecom, Internet of Things, Jasper, KPN, M2M, M2M Air, M2M Multi-Operator Alliance, MobileNet, NTT DOCOMO, Orange, Orbcomm, Rogers, SAP, SensorLogic, Sierra wireless, SingTel, SMSE, Swisscom, Telefonica, TeliaSonera, telit, Telstra, VimpelCom, Wipro, XL | Permalink
Posted by magnusmelander