Victoria and her team are true entrepreneurs! After many successful years, their current market weakened and through serious discussions with their customers they found the “next big thing” – printing active light. Sounds crazy but that’s what they do to respond to serious needs for people to be seen when falling into the ocean, running in the evenings, skiing, working in dangerous environments or simply to look fantastic. The material they have developed is connected to a battery and can be washed and applied on wearables, helmets and so on. When they won 2015 Outside Gear of the Show together with POC at Interbike 2015 in Las Vegas, their journey really took off.
Adding things to the Internet will make extraordinary impact on industries, businesses, nations and people’s lives. And I hope it will make us take better care of our globe too. The three major deliverables of IoT – safety, sustainability and efficiency – together with convenience will do the trick. In essence IoT fuels digitization of processes and allows us to base decision-making on better, often real-time, data. Applications like preventive maintenance and scheduled repairs will make us tremendously more efficient to name one example. And one day “if it aint broken don’t fix it” might be hard to understand. The Internet of Everything is rapidly coming together and I believe we’re leaving the teens already 2016.
It is hard to predict what will happen when these two mega trends meet but let me share a couple of observations to get going:
I find the meeting of these two mega-trends very interesting and have worked for a year with some friends trying to figure out how to turn this into serious solutions and big business. One important conclusion is that successfully making solutions with things included require great engineers, great designers, great entrepreneurs and internationally successful enterprises with things part of their solutions to collaborate with. That makes it a perfect fit for Sweden and I will do my best to help the Swedish hw start-up community become successful. We have started to use #sthlmthings for our community and I would welcome other communities to gather around similar hash tags to make it easier to follow and interact in and between “things communities”.