Victoria and her team are true entrepreneurs! After many successful years, their current market weakened and through serious discussions with their customers they found the “next big thing” – printing active light. Sounds crazy but that’s what they do to respond to serious needs for people to be seen when falling into the ocean, running in the evenings, skiing, working in dangerous environments or simply to look fantastic. The material they have developed is connected to a battery and can be washed and applied on wearables, helmets and so on. When they won 2015 Outside Gear of the Show together with POC at Interbike 2015 in Las Vegas, their journey really took off.
Today Light Flex Technology are involved with a number of global brands who see great and innovative opportunities in their respective markets. The POC ski helmet is one of my favorites. Light Flex moved to THINGS from Barcelona about a year ago, have won a lot of awards and continue to excite people they get in front of like at the Grand opening of the Olympic Games in Brazil.