Specialist M2M Service Enablers make it happen!

June 15, 2013

SMSE-logoAn M2M Industry in its teens is a reality. Decision makers are beginning to looking into threats and opportunities with M2M / IoT, and especially product owners are moving to real-life trials and action. I have still to come across a trial which didn’t bring unexpected results and insight! Therefore I keep on arguing that people should leave Excel and Powerpoint behind for a while, and make a trial. Just connect five-ten devices and see what comes out. My favorite example is Springworks who always work very thoroughly and connected their boss’ car and made it tweet to the employees.

If trials and action is the right approach at this stage of M2M, then the value of Service Enablement is even more obvious. If you can find yourself a company who already have built the basics of what you need (i.e. the connectivity part, a cloud based context-aware data service and distribution capabilities through apps, web and maybe other interfaces), who understand your application and are willing to help you getting going fast – just do it! For little money and effort you will get fantastic data in almost no time.

This is why I established Swedish M2M Service Enablers (SMSE) in March 2012. Our objectives are educating the market, promote Sweden as a good place to look for M2M Service Enablement and to promote the alliance members. As of yesterday we added two new members – Fridat and Vinnter – and now we are 12 members and 5 sponsors including TeliaSonera, Telenor Connexion, Tele2 and Net1.

Now when decision makers and product owners want to start doing things the M2M industry runs the risk of loosing them since it is very hard to know where to go to get help. Their existing IT and technology partners will not be able to help and quick small trials are not really what the operators and the consulting firms are keen on. This is where the specialized M2M Service Enablers come in. They will help the industry picking up the interest and turn it into small affordable good enough quality trials. We have presented this pitch at events, meetings and in articles internationally over the last 15 months and we sense momentum building up. Service Enablers from other countries want to join us (and we work with some informally) and we are increasingly asked to come for events and customer meetings, even bilateral efforts.

Swedish M2M Service Enablers (SMSE) is an informal small alliance of companies sharing the desire to be part of building the connected society, Internet of Things, Internet of Everything or whatever we want to call it.  They all work really hard in a tough immature market and their creativity and determination to make it happen is fantastic. And there are similar fighters around the world of equal importance to the success of the industry. In my mind they are the key to a successful Internet of Things and I would welcome any initiative that would make life easier for them. Our next big effort is on Tuesday when we run M2M For Real™  2013 in Stockholm, sharing eleven inspiring real-life M2M-cases with a large number of decision makers. Please keep your ideas, proposals and invitations coming!


Inspiring example: Double – iPad on wheels

August 27, 2012

M2M For Real™ is my method to help people identify potential value from M2M in their organization. I have used it with different types of organizations and also with 150 people from different companies in a seminar. Short real-life examples are used to inspire and push creativity into the process. The examples are short since we don’t want to educate people about another industry, just create inspiration and ideas. Since they all come from the real world it helps give the feeling that M2M is here now. I have decided to start share examples like that in my blog thus hopefully help people find relevant examples for their own efforts. I will most often not mention the companies involved but sometimes I will. In order for the examples to be easy to search for I will title and tag them “Inspiring example”.

As the first inspiring example I wanted to share something really exciting: Double. It is an elegant minimalistic remotely controlled iPad holder on wheels. It combines elegance and great functionality with the power and ease-of-use of the iPad. You control the small silent robot remotely and can navigate it into any meeting or private discussion you want. Or take a close look at a painting in a gallery. Since the hight is adjustable Double can meet people face to face regardless if they sit or stand. The rechargeable batteries last all day and if you order today and pay US 2000$ you will have your Double early 2013. It is easy to fall in love with Double. Take a look and enjoy the movie.

So why do I mention Double here? It is a wonderfully designed M2M solution and there are serious efforts made to explain what we could use Double for: Video conferencing 2.0, tours without being present, promotion in public places like retail stores, etc. I am not convinced. But I believe a lot of people will buy Double simply because they can turn any home or office into a much cooler place. But the real reason why Double is important is that it creates inspiration and ideas. Just knowing that it is possible to get a nice, easy-to-use, remotely controlled communicating robot for 2.000 dollars (not 100.000 dollars) will make a lot of people come up with ideas where they can use Double to create value for them or their organization.

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