Companies who want to utilise a new technology have to work hard to get on top of it. First they need to understand how it works and what it could be used for in general and the emerging eco system. Then they need to understand how it fits into what they currently do and what could be achieved if they were able to utilise this new technology. From there on they need to make a business case quantifying what it takes and what it could give. Then comes changed processes and organisations, mitigation of risks, prototyping, testing, competitive analysis, marketing and sales strategies and plans and so on. It definitely takes a while.
Busy doing nothing?
With shorter cycles, fierce competition, parallel developments and challenged management comes pressure to move fast and show progress. That’s when companies typically only have three options: partnership programs, alliances and competitions.
When IoT came on top of Gartner’s Hype curve most organisations wanted to be part of the IoT revolution and get their fair share of the 50 billion connected devices. Most of us involved know that IoT solutions are very complex with several industries involved in any solution, combinations of hardware, software and communication is hard to develop and manage and huge fragmentation to meet specific industry and customer demand. By now very few organisations have figured out what to do with IoT why we probably have beaten all possible records when it comes to partner programs, alliances and competitions. This is an interesting paradox since it is quite unlikely that one alliance will standardise the intelligent buildings and that partnership programs suddenly will create a lot of business. But the biggest paradox of them all is that while tech entrepreneurs need to focus on developing their solution with customers we keep them really busy filling in applications and forms, pitching at events and twitter.