Parking 2.0 is here

Slide1Parking is a critical component of Intelligent Transportation Systems (ITS). Parking space is a scarce and expensive resource in urban environments and every free parking slot is an opportunity to improve the traffic situation and increase efficiency in people’s lives. So far parking space have been a dumb static resource and people’s traveling plans have been based on hope. There are estimates that 30% of city traffic is people looking for parking. The result is wasted fuel and time, excess carbon emissions, frustrated drivers and negative impact on the local economy.

The parking related problems will continue to grow as urban population is growing. We need to act now to establish the parking infrastructure needed to enable development of user-friendly and powerful tools which people can use to plan their traveling properly, owners of parking space can use to optimize their business and service and cities can use to plan their traffic system based on solid data.

At B3IT we developed a concept for dynamic parking which we announced at the ITS World Congress in Vienna in October 2012. It is based on an holistic approach where users get access to information from all organizations involved in parking in a city but where each of these organizations still use a solution to connect and manage their parking space which they prefer. We call this dynamIQ parking™.

Last week we launched dynamIQ parking™ at the Mobile Future conference in Stockholm together with the mobile operator Tele2 and  Streetline, the world leader in Smart Parking. The parking issue is incredibly complex with a lot of stake holders, business models, political interests and point of views. I am absolutely convinced it takes a complete solution including a set price in order to move forward. Together with our partners we now have what it takes to offer clients a complete customized solution as a service with a set price. We always start with a six months trial period to a fixed price giving us time to follow-up an adjust the solution for optimal value to the customer. It takes less than two months from signing to have the installation up and running. In other words, this is something very easy for customers to understand and buy and if they aren’t happy after six months they can just abandon the ship. And regardless if the customer is a city, a parking company, a real estate owner, a public transportation company or a private parking space owner they can use our solution to run their parking business better. And the relevant parking data is being made available to drivers together with data from all other parking players simply making urban life easier.

With dynamIQ parking™ in place you can check if there is a decently priced parking available where you are going tomorrow at noon and if you like, reserve and pay for it. And if you don’t find one decide to use public transportation instead. Drivers can use their smartphones, pads and computers but dynamic parking information can also be made available using digital signs and interactive kiosks.

Smart cities simply need dynamIQ parking™!

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