We started digitalise in the fifties but it is only when a process is fully digital the benefits appear. And most processes touch the real world why IoT is required to complete most of the digital transformation. When a process is digital, end to end, we can harvest, but more importantly we can add turbo functionality like artificial intelligence, robotics and computer vision to them and make many times better gains in speed, cost, efficiency and quality. The impact of that can easily be a drastic change in an entire industry (like when selling books left the book store era) and will for sure eliminate a lot of white and blue-collar jobs.
We are just in the beginning of this fundamental change of rules and games which probably will go on for the next 20 years or so. And who the winners will be on the other side is hard to tell but I believe there are some things that will characterise the good candidates:
Established organisations who want to master the digital transformation well has to start their journey immediately and rapidly get beyond strategies, plans, innovation managers, Powerpoint and Excel. Among the first things I suggest needs to be in place are very strong support from executive management, activities to inspire, engage and include staff, rapid prototyping capabilities in place and establishment of new relationships with a host of new companies and people who each master something that might be of great importance onwards.
It is already difficult for companies to master their own domains these days and with challenges coming from everywhere, a much wider view is required. And even more challenging: the golden rule of “asking the customers” – the outside-in approach – becomes obsolete when technology provides completely new opportunities. Like when internet came last time we’re now entering yet another era where inside-out is the name of the game.