Just back to Sweden from IoT Solution World Congress in Barcelona where 15 of the 65 members of my alliance for Swedish IoT Startups, SMSE, participated in a joint stand, had two Meet Swedish IoT sessions at the fair, a great Meet Swedish IoT Roof Top Cava Reception and participated in an IoT For Real Breakfast event organised by Mobile Institute. The 25 or so persons in our “Swedish Army” at IOTSWC had hundreds of partner and customer discussions, went on many of the presentations, studied the ten test-beds and visited most of the 200 or so exhibitors. Based on all this input I have made a couple of observations:
Shift of power in Industrial IoT and events
– The Industrial Internet Consortium (IIC) arranged this event in partnership with Fira Barcelona for the first time a year ago, and already the second year it was more than twice the size with almost 10.000 visitors. All my 15 companies were very happy with the professional quality of the people they met at the show, the show was well organised, and the keynotes and presentations Iistened to were good. I believe IOTSWC already has taken the role of the most important show for industrial internet in Europe.
– Everybody talks eco-systems and giants like IBM, SAP, Accenture, Microsoft, Cisco, Dell, Telefonica, Vodafone, Deutsche Telekom and Intel are doing what they can to build and defend their eco-systems. Bold moves like the 3B$ Global IoT HQ that IBM is building in Munich together with presentations of impressive reference cases makes me believe that we are seeing a shift of power from telecom to IT and Services when it comes to building and orchestrating echo-systems serving industrial internet customers.
– Spain is becoming a power nation for European Tech business fairs. After Barcelona having taken over MWC from Cannes and now established IoT Solution World Congress as a leading European event in Industrial IoT it is likely Madrid will make Digital Enterprise Solutions (DES) a leading enterprise event. Sweden is country partner to DES 2017 and SMSE and THINGS are collaborating to make everyone visiting the Swedish Pavilion remember that Sweden is a great place to look for IoT experience and solutions.