Sensus is an absolutely gorgeous electric guitar connected to the Internet, loaded with sensors and with features like any synthesiser. It’s developed by Mind Music Labs, a startup at THINGS in Stockholm founded by Michele Benincaso, an Italian “Maestro” from Cremona’s Antonio Stradivari Luthiery’ School. After having worked in the guitar world for more than ten years producing guitars for world-famous guitar players, Michele understood that while the world was changing at a fast pace and musicians’ needs were constantly evolving, guitars and most music instruments were stuck in the ’60s – with artists increasingly resorting to electronic equipment and computers to fill this gap. Michele and his dream-team of experts have developed Sensus and a couple of months ago they were ready to show the world. They did a YouTube video that immediately went viral and ever since they have been winning piles of awards. In June at Midem Cannes they were selected the most promising music startup of 2016 among more than 150 submissions representing 31 countries from around the world!
Sensus is a very inspiring example by itself but also underlines that it takes deep industry knowledge and a wide range of hardware, software and communication expertise to develop a great IoT solution. Avanti!
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