Trusted partners are key to IoT

trusted partnerIoT will make major impact on how we do things and what can be done, across industries and borders. Adding things to the Internet creates a massive opportunity in pair with what Internet have done to us to date. The major challenges are as always to be found in organisations and processes, rarely in the technology as such. However, if we cut the cake differently, and look at it from people making bets on creating and implementing IoT products and services, I would argue that the two biggest challenges are security and privacy. And security is the smaller of these two big ones! We have always had security challenges, but they can be mitigated and fixed on the go. Fixing bugs and problems are part of the development so to speak. If someone finds a back-door and steal our jewels, we will install a lock on the door and hope people will forget it, if you see what I mean. The vendor of the door takes a hit but people have a tendency to forget quite rapidly.

But with privacy it’s a matter of architecture and trusted partners. If data that at some point in the future is considered sensitive is “out there”, it’s too late to take it back. In the digital world nobody knows how many copies there are, who has them, what they use it for, and so on. Most countries have laws and policies for this already, sure, but the first issue is that policymakers probably will shape up rules and policies down the road. Nobody will be badly punished for data that is made available before the changes, obviously, but it might take fundamental changes of systems and services to meet the new policies if the architecture isn’t there already. The second, and much more difficult challenge is that people themselves might change their views over time on what is acceptable and not. Such changed requirements are neither planned nor managed within countries or companies. They might come and go, spread across by social media and gather less or many people behind. And policy makers are always influenced by public trends, media etc. so these “unmanaged public policies” can force rapid legal changes as well.

If your clients suddenly believe that the data they “produce” in their homes or when they shop belongs to them, it will be hard to keep them happy if you don’t let them control it. And even more so if you sell the data to third parties. And to let users be in control of their data requires an architecture supporting that – it’s not something hard to add on the go.

I believe connected cars, homes, cities, cloths, pets, shops, bikes, gardens, etc. sooner or later will meet privacy requirements from policymakers and people that will be necessary to meet and very challenging for those without an architecture to supporting. The role of a trusted partner will be absolutely key and for those being trusted it will be a fantastic foundation for creating brand value and profitable business. The jury is out who can take this important and valuable role. I believe it is a national player and I put my bet on a responsible mobile operator with a solid brand.

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